Here is how TikTok is caring for the Environment!
TikTok for the environment – Since its launch in India in 2017, TikTok has gained immense popularity among over 200 million users in India providing a platform to share exciting and innovative content. Each user on TikTok has an opportunity to display unique talent by generating content that strikes a chord with the other users. TikTok has helped everyone become a content creator and has the flexibility to upload videos on a wide variety of themes such as food, travel, education, comedy, and DIY. The ultimate aim is to inspire users to share their passion and creative expression through their videos with a global audience.
However, it would be wrong to assume that TikTok is merely an entertainment platform. TikTok for the environment- it wants to use the platform to promote various social causes and caring for the environment is one of them. High levels of pollution have caused damage to the environment, and it is now time to act before it is too late. With this mission in mind, TikTok has launched the following campaigns for a better future
#CleanIndia:
TikTok has teamed up with youth volunteer NGO, Bhumi to launch the #CleanIndia challenge. Cleanliness is vital as it has significant health and economic benefits. TikTok aims to contribute towards the Swachh Bharat Mission that has been launched by the Central Government. Popular users on TikTok have participated in this challenge and created videos that have reached the farthest points in India and influenced people to care for their environment. At present, this challenge has 5.4 Billion views.
#SaveourOceans:
TikTok has partnered with Conservation International to launch the #SaveOurOceans challenge. Conservation International works across the globe to protect oceans and marine ecosystems, and the people whose lives and livelihoods depend on them. TikTok users are encouraged to show their support for ocean conservation through their short videos and raise awareness to protect our oceans for a better future, and through a creative call of action inspire others to do the same. At present, this challenge has 1.4 billion views.
#ForClimate:
To create awareness about the rising problem of climate change, TikTok has collaborated with the International Federation of Red Cross and Red Crescent Societies. TikTok has launched three new stickers on its app that showcase the extreme climate change that the world is facing. These stickers include rainstorms, snowstorms, and global warming. Through the hashtag, TikTok has also inspired the users to take part in raising awareness by creating videos on this topic. The campaign also included an in-app quiz to let the users test their knowledge about climate change. As on date, the campaign has 443.5 million views.
#IamLessPlastic:
TikTok is committed to increasing the awareness levels about the perils of plastic pollution. In order to further the mission, TikTok collaborated with United Way India and launched the #IAmLessPlastic campaign. This is an in-app challenge that invites TikTok users to join India’s biggest movement against plastic pollution. Users shared through short videos the steps taken to make their neighborhood clean and free of plastic with others in the TikTok community. TikTok for the environment – The ‘plogging’ videos, jogging while picking up litter, were shared as part of India’s plog run in October 2019. At present, this challenge has 242.1 Million views.
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Anahita Irani
A preschool teacher, social media influencer, lifestyle & food blogger. Added hobbies are travel, movies, and fashion, going for events, socializing, networking and making new friends.
24 Comments
Cindy Dsilva
Wow I didn’t know so much about tiktok. I just made an account there and left it. I’ve yet to learn how to contribute to saving the environment thru tiktok.
Raksha
Wow this sounds amazing. I was not aware that Tik Tok was a great medium for caring for environment. Thanks for this post.
Sakshi Varma
Wow! That’s inspiring! I had no idea that tik Tok has climate partnerships as well. Great going!
Dr Bushra
Indeed tiktok is working towards saving environment by encouraging creativity and reach the masses
Pallavi watermark
I have recently created my account on Tiltok and loving so many features , I’m definitely checking the features you have pointed.
Anahita Irani
I am so glad
Gurjeet Chhabra
Tiktok work more than entertainment ,I never knew . I appreciate its #cleanindia work.
Noor Anand Chawla
Wow I was not aware of these fantastic initiatives of TikTok. Thank you for sharing this post, it was very enlightening.
MeenalSonal
Tiktok is surely a popular platform and thats good to see that this platform is driving people in being responsible towards environment.
Deepika Mishra
Oh! I was totally unaware of this side of Tik Tok. Thanks for sharing. Tik Tok is doing a great job by raising their voice against plastic and all. Clean India is a dream.
Tina Basu
These are nice environment-friendly challenges people are taking up and showcasing on tik tok. Good to see this.
Jhilmil D Saha
This article proves that Tiktok is a really good platform contrary to the general belief. I would look forwardto more such environment friendly content on the platform.
Amrit Kaur
Tiktok is doing great to contribute to our environment. These measures and videos are great to motivate people.
Snehalata jain
I never knew that tiktok is really good for even such Amazing cause, if it promotes environmental things I should also join
Heena Dhedhi
I never knew so much about TikTok, thanks for sharing such relevant information.
Yukti Agrawal
I always thought Tiktok as simple social media channel to make funny videos. But your post is eye opener as Tiktok really works for the cause of environment issues. I loved how they collaborated the national projects and are concerned with less use of plastic and clean India mission.
Anahita Irani
Spreading awareness the right way and targeting the youth too
Nisha Malik
And I thought Tiktok was just a fun app for teenagers. Great that the app offers aid to social causes too. Great initiative.
Anahita Irani
This initiative is commendable, I agree.
StudyGrades
Good post. I have never thought that tiktok has benefits too.
Rakesh Mishra
This is really superb article and yes these days tik tok is more focused on multiple influence categories to serve the information to the audience
Pamela Mukherjee
I have no idea that Tiktok even such useful for spreading awareness about environmental problems. Thanks to you for this article
Smita Pal
I never knew such important videos were there on TikTok. I thought it was only for entertainment, thanks for sharing
Sapna
I have na account on tik tok but mainly used it for fun.. Will surely check